Changes, changes, changes.. One of the most difficult things societies can handle. And one of the most important things in becoming successful in life as well! Most of you know people who are panicky afraid of something going even in a little different way than they are used to. Most of you know people who look with huge eyes when something changes and can't understand what to do now. Most of you are those people. And if you can't answer the question who moved your cheese, this book is really for you!

Ever wondered why some things become so popular and others, even better, just vanish? Probably everybody who has an access to the computer on this planet saw PSY video Gangnam style and wondered how it's possible that an unknown musician became so very well known and popular in all over the world so quickly? Well, me too, and after reading this Malcolm's book I've got my answers.