Psychology of Crowds is one of the Gustave Le Bon's works. This book was published more than one hundred year ago. Author was a social psychologist, who spent his life studying crowds, what he described in many of his publications. Nothing changed for centuries and probably never will change. All the principles described in the book can be and are used every day when dealing with crowds in all over the world. It's very interesting that individual as an individual himself might act extremely opposite than himself being an individual of the crowd.
The book is written in very easy to read and follow way. The more deep you get into the book, the more clearly you can see why people are acting one way or another. It helped me to get an idea of how masses are managed. Sometimes it might be a good thing, but sometimes it might turn out badly. I liked this book a lot, and now I'm going to read more books of Gustave. I greatly recommend this book for everyone who is wondering why people are acting one way today even if they acted opposite yesterday.
So do you still think you act on your own intention?