The book is called under the most favorite Richard's expression and it represents the action mode. One of the things that brought Branson to billionaires is action, and Screw It, Let's Do It explains it all. I remember times in my life when I was delaying things and that didn't bring anything good. If I have told myself "Screw it, let's do it" I believe many things would have turned out much better. Richard doesn't say that uncalculated risk is a good thing, but he says that if the risk is measured the the action should be brought in immediately. And he proves that by his achievements!
What do you think? Do you delay things and regret about it later?